Comprehensive metabolic and chronic disease management.
Hormones, weight, energy, libido, sex, sleep. Whatever brought you here, the right answer starts with your labs and a clinician who actually reads them. Not a prescription before a conversation.
GoodLife Health was founded by a licensed clinician and a platform architect on a shared conviction: the technology now exists to bring real Direct Primary Care back to the people who need it most. This page is about who we are and why we built this.
Co-founded by senior medical and tech leaders
Built around the European Direct Primary Care model
I just reviewed your labs. Your thyroid and cortisol explain a lot. We recommend hormone optimization.
Your clinicianMonth 4
Your hormones are holding up. Looks like you're following the diet and working out hard.
YouMonth 4
I'm still not losing weight!
Your clinicianMonth 5
Your A1c is 7.8 — that's diabetic range. We're adding GLP-1 to your protocol.
Medical Weight Loss▲28 lb
Month 1Month 12
Energy
▲+92%
Month 1Month 12
Scientifically Substantiated Medication
Board-Certified Clinicians
Direct From the Manufacturer
100% Online
Medicines Shipped to Your Door
Unlimited Primary Care
30-Day Money-Back Guarantee
Clear Pricing
HIPAA Compliant
Cancel Anytime
Scientifically Substantiated Medication
Board-Certified Clinicians
Direct From the Manufacturer
100% Online
Medicines Shipped to Your Door
Unlimited Primary Care
30-Day Money-Back Guarantee
Clear Pricing
HIPAA Compliant
Cancel Anytime
Our story
We built this for ourselves first.
Kristin and Dev started GoodLife Health together. Both of us are on the same clinical protocol the platform is built around — Kristin for sustainable weight loss, Dev for managing type 2 diabetes. We aren't building a platform we read about in a research paper. We are scaling the clinical relationship that is actually working for us, for the people we love, and for the patients Kristin already cares for in Tucson.
Dr. Kristin Makinajyan, FNP, DNP
Co-founder, Co-CEO & Chief Medical Director · AZ, CA
Kristin is a Board-Certified Family Nurse Practitioner and Doctor of Nursing Practice with over 25 years in patient care — from trauma ICU and home health to primary care and integrative medicine. Born in Armenia and raised in Pasadena, California, she is now a leader in Tucson healthcare and the founder of Total Health Tucson, the in-person practice that has informed every clinical protocol in the GoodLife Health platform. Her specialty is what most primary care misses: hormone optimization, metabolic health, and the kind of unhurried clinical relationship that comes from actually looking at the labs and the patient together.
She co-founded GoodLife Health with Dev for the same reason she started Total Health Tucson — too many patients she saw in clinic had spent years being told their labs were normal while feeling unwell. And she has lived it herself. Kristin is on Wegovy for sustainable weight loss, following the same low-dose, slow-pace protocol the platform recommends — and her own results are the proof: 8% of her body weight gone in 9 weeks, 17% by week 27, 18% by week 35. Wegovy's published ceiling is roughly 18% over 72 weeks; she reached it in a fraction of the time, without the crash. She is not prescribing what she has not tested. She is scaling what is already working.
Dev Chatterjee
Co-founder, Co-CEO & Chief Platform Architect
Dev is the founder of Inbound Medic AI Growth Labs and the originator of AI-native GTM as infrastructure for healthcare platforms. He built Cassandra, the embedded GPT used by high-revenue clinics and private-equity-backed healthcare groups, and the Answer Engine Foundation that has become the category standard for LLM-era patient acquisition. He brings the same conviction to GoodLife Health: build infrastructure that lasts, not campaigns that burn out.
Dev co-founded GoodLife Health with Kristin because he was the patient too. He is currently managing type 2 diabetes on Mounjaro, following the exact protocol the platform is built around — labs first, clinical conversation, low-dose strategy, nutrition and lifestyle discipline. His home is split between Amsterdam and New York, and that geography shapes everything about how he thinks. Amsterdam taught him what unhurried, relationship-based primary care actually feels like — the European Direct Primary Care model, where the doctor knows you and the system is built around your life rather than your billing code. New York taught him the opposite: paying hundreds a month in premiums, thousands in deductibles, and still leaving the doctor's office feeling unseen. GoodLife Health is built in the space between those two experiences. Personal. Intelligent. Built around someone who knows you. That is what we wanted for ourselves. And that is what we are now bringing to America.
Both founders are patients of GoodLife Health. Kristin built the relationship-first Direct Primary Care model — the clinical protocols, the unhurried visits, and the safe, evidence-led medical weight loss that actually works when someone is paying attention to your whole picture. Dev designed the brand and built the AI-native platform that lets that kind of medicine scale without losing what makes it human. They are on GLP-1 therapy themselves — Dev on Mounjaro for type 2 diabetes, Kristin on Wegovy for sustainable weight loss, the same medicine the platform prescribes alongside Zepbound for patients here for weight loss alone. Skin in the game runs in two directions here — science and craft, medicine and technology, clinician and patient — and the platform is what happens when two people who lived inside a broken system turn their own pain into a more humane way of being cared for. Humanistic healthcare is not a posture we adopted. It is the only thing this company has ever been.
Your clinical team
Meet the team behind your care.
KM
Dr. Kristin Makinajyan, FNP, DNP
Medical Director · AZ, CA
KF
Kim Fahle, FNP
Family Nurse Practitioner
KE
Kim Endean, RN
Registered Nurse
MS
Makayla Stepnowski, LVN
Licensed Vocational Nurse
Read the experiences of our clients
The relationship is the medicine
★★★★★
"I finally feel like I have a real doctor again."
After years of having a PCP who was attentive and truly knew me, he retired. Since moving to Tucson I've struggled — every time I establish a relationship with a PCP, they change offices. And when I do get seen, I feel more like something on a conveyor belt than a patient. What a relief to find Dr. K and her team. They actually get to know you. They are attentive, thorough, and genuinely care. I finally feel like I have a real doctor again. Thank you!
— Sam K.Verified Review · GoodLife Health
★★★★★
"Dr. K really listened to my concerns."
I just had my appointment last week, and it was the most wonderful experience. Dr. K was amazing, she really listened to my concerns and gave me the knowledge I needed and was so caring. So happy I found an amazing provider. The staff was so awesome! Shout out to Kelly and Alvia for being kind and amazing! You guys rock!
— Jeanny C.Verified Review · GoodLife Health
★★★★★
"The best of the best doctor."
I needed a new PC physician. Her practice welcomed me in immediately. They ordered a complete blood work up before the visit, something my previous physician failed to do for years.
Then I met NP Kristin Makinajyan! Oh my gosh!! She listened, I mean really listened to me as the physical began. She addressed every one of my concerns and added a few from the results of the blood tests.
She went through my lengthy list of medications and tweaked them, schooled me, and left me feeling as though I had seen the best of the best doctor.
I feel so relieved and comfortable having visited NP Makinajyan and her team. Every one I met made me confident that my health was their number one professional goal!!
— John D.Verified Review · GoodLife Health
★★★★★
"Kristin helped me get my life back."
Kristin helped me greatly get my life back on track and control of my weight loss journey.
— Richard R.Verified Review · GoodLife Health
Lasting good health or your first month back
If after your first month you feel GoodLife Health isn't right for you, we'll refund your membership in full. No questions asked.
Your membership includes ongoing access to your clinician and the broader clinical team, monthly nurse check-ins, your onboarding lab panel, your nutrition and lifestyle protocol, and 24/7 secure chat with the clinical team. Higher tiers add hormone therapy (Tier 1) and GLP-1 medical weight loss with branded medication routing (Tier 2). Medication costs on the GLP-1 pathway are paid directly to the manufacturer (LillyDirect or NovoCare) or covered by insurance with our AI prior authorization.
No. Tier 2 covers comprehensive GLP-1 clinical management at $399 per month regardless of which medication your clinician determines is right for your biology — Wegovy (semaglutide) or Zepbound (tirzepatide). The clinical work is the same: full labs, contraindication screening, dose titration, side-effect management, ongoing monitoring. Other platforms upcharge by hundreds of dollars for tirzepatide. We don't, because charging more for a different molecule penalizes biology.
Those platforms sell prescriptions through anonymous providers. We sell access to a named, licensed clinician who knows your labs, your history, and your goals. Hormones and GLP-1 weight loss protocols are recommended within that relationship, never advertised in isolation.
Yes. Membership is month-to-month with no contract. Your first month is fully refundable if GoodLife Health isn't the right fit.
Our clinicians practice independently in Arizona and California. For other states, we partner with collaborating physicians to provide care in 22+ additional states. Eligibility check confirms availability in your state.
No, and that's intentional. Insurance is the reason your previous clinician had 8 minutes for you. Direct Primary Care means you pay the clinician directly, the clinician works for you, and the relationship is the product. Many members pay with HSA/FSA dollars.