Choose lasting
good health.
Licensed clinicians who look at your labs, know your whole story, and build a custom medical plan so you can live well.
- One membership at $299/month — comprehensive labs every 90 days (4 panels/year) included
- Personalized recommendations based on your actual lab results
- Ongoing clinical support from our licensed clinicians
I just reviewed your labs. Your thyroid and cortisol explain a lot. We recommend hormone optimization.
Your hormones are holding up. Looks like you're following the diet and working out hard.
I'm still not losing weight!
Your A1c is 7.8 — that's diabetic range. We're adding GLP-1 to your protocol.
Clinical trials of these medications show 17–22.5% body weight loss.
In the 68-week SURMOUNT-1 trial of tirzepatide, participants lost an average of 21% (up to 22.5%) of their body weight. In the 68-week STEP-1 trial of semaglutide, participants lost an average of 14.9% (up to 17.4%).*† Both are covered at $299/mo with pharmacy-cost medication routing.
*Tirzepatide Once Weekly for the Treatment of Obesity, NEJM (2022) · †Once-Weekly Semaglutide in Adults with Overweight or Obesity, NEJM (2021)
Lasting good health or your first month back
If after your first month you feel GoodLife Health isn't right for you, we'll refund your membership in full. No questions asked.
Am I eligible?We don't upcharge for stronger medication.
The $299 Cardiometabolic Optimization Membership covers comprehensive GLP-1 clinical management — whether your biology requires Wegovy (semaglutide), Zepbound (tirzepatide), Mounjaro, or Ozempic. The clinical work is identical: full labs (included in the membership), contraindication screening, dose titration, side-effect management, ongoing monitoring. Charging you more because your body responded to a different molecule penalizes biology. Other platforms upcharge by hundreds of dollars when your biology needs the stronger medication. We don't. Medications are billed by the pharmacy at pharmacy cost.
Comprehensive labs first — included every 90 days
Before any GLP-1 is prescribed, your clinician orders a full metabolic, hormonal, and inflammatory panel — including the lipid panel, vitamin D, B12, ferritin, and key micronutrients that affect whether weight loss actually holds. One comprehensive panel every 90 days (4 panels per year) is included in your $299 membership; additional labs are billed separately by the lab. The labs tell us what your body actually needs. They also tell us which molecule is the right starting point.
A clinical conversation about which GLP-1 is right for you
GLP-1 is not for everyone. Personal or family history of medullary thyroid carcinoma, MEN2, pregnancy, breastfeeding, or severe renal impairment (eGFR < 45) are all clinical reasons we may recommend a different path. Members who don't qualify for GLP-1 are offered alternative medications and a clinically guided weight loss protocol that works for their specific picture. Nobody is sent away. For members who do qualify, your clinician selects the right molecule for your body — same $299 membership either way.
Branded medication, routed at pharmacy cost
Your clinician e-prescribes to the lowest-cost pharmacy for your dose — our partner pharmacy network, LillyDirect for Zepbound, NovoCare Direct for Wegovy, or your insurance with prior authorization handled by our team. You pay the pharmacy at pharmacy cost. We never touch the medication, never mark it up, never take pharmacy margin. Same $299 membership fee regardless.
A complete protocol, not just a prescription
GLP-1 sits inside a complete cardiometabolic protocol that includes nutrition, protein and fiber targets to protect muscle mass, and — when indicated — hormone optimization. The goal is the steady, sustainable loss the research supports: roughly 17% of body weight over 72 weeks on semaglutide, 22–24% over 68 weeks on tirzepatide. Not the fast crash that leads to rebound. Low-dose strategy throughout. Monthly clinical check-ins. Your monthly price never changes.
What you actually pay each month
The $299 membership is medication-neutral. Total monthly cost adds the branded medication billed by the pharmacy at pharmacy cost.
The $299 membership includes your comprehensive cardiometabolic labs and all ongoing clinical care. Medications are billed by the pharmacy at pharmacy cost — no markup, no molecule upcharge, no dose upcharge. When a different pharmacy channel is cheaper for your dose, your clinician will tell you.
Real medical weight loss is a cardiometabolic relationship that uses every tool available — comprehensive labs, hormones, nutrition, protein and fiber discipline, and the right branded GLP-1 when it's the right tool — to restore your metabolism and keep the weight off. The clinical work is what matters. The molecule is what your body needs. That's what your membership is built for.
The competitor trap, in hard dollars.
The telehealth industry treats your biology like a profit margin. Most platforms lure you in with a cheap membership fee, then hit you with $1,000+ a month in retail medication markups — or force you into generic compounded drugs to protect their bottom line. And if your body needs a stronger dose or a newer molecule, they raise your price. Here is what you actually pay each month, side by side.
| Platform | Monthly membership cost | Medication cost | Total est. monthly patient cost | Strategic flaw |
|---|---|---|---|---|
| GoodLife Healthlabs included | $299 | $270.40+Wegovy 0.25 via Beluga | $569.40+starting dose all-in | Cardiometabolic-first. Same $299 for any branded GLP-1, HRT, or thyroid. |
| FORM Healthweight-loss vertical | $99 | ~$349branded via NovoCare/LillyDirect | ~$448 | Weight-loss-focused; labs not bundled the same way. |
| Sequence / WW Clinic | $99 | ~$349branded via NovoCare/LillyDirect | ~$448 | Weight-loss-vertical. |
| Ro (branded track) | $145 | ~$349branded via NovoCare/LillyDirect | ~$494 | Async-heavy clinical model. |
| Hims & Hers | $149 | $1,899Mounjaro / Zepbound branded | $2,048 | Historically inflates branded medication markup. |
| Henry Meds | $297 | Compounded only | $297 | Compounded-only under FDA scrutiny. |
Competitor pricing compiled from publicly advertised rates. Figures are estimates for typical branded GLP-1 plans and are subject to change. GoodLife Health total reflects the $299 Cardiometabolic Optimization Membership (labs included) plus branded medication routed at pharmacy cost.
We do not penalize your biology. Whether you need Wegovy, Zepbound, Mounjaro, or Ozempic, your $299 membership fee never changes — no molecule upcharge, no dose upcharge. The medication is billed by the pharmacy at pharmacy cost.
Am I eligible?Where Medical Weight Loss fits.
Every member starts with Direct Primary Care. Medical Weight Loss is added when GLP-1 is the right clinical tool for your body, your labs, and your goals — and we charge the same whether your biology calls for semaglutide or tirzepatide.
Cardiometabolic care in one flat monthly membership.
Comprehensive labs and ongoing clinical care included. Branded FDA-approved medications billed by the pharmacy at pharmacy cost. No tiers, no upcharges.
Two-month membership commitment · $598 today, then $299/month. Cancel anytime after.
- Comprehensive cardiometabolic labs every 90 days — 4 panels/year, included
- A clinician who orders your labs and reads them personally
- Branded FDA-approved medications at pharmacy cost — Wegovy, Zepbound, Mounjaro, Ozempic, HRT, thyroid, cardiometabolic
- Same flat fee whether the answer is a GLP-1, HRT, thyroid, or a lifestyle protocol — no molecule upcharge
- Monthly clinical check-ins, unlimited secure messaging
- Longitudinal health record you actually own, across visits and years
Cardiometabolic disease is the largest untreated chronic condition in American adults.
The reason a $299 cardiometabolic membership is priced where it is — above transactional GLP-1 platforms, well below concierge — is the scale and the complexity of the disease it is designed to treat. A single-molecule prescription is not the answer for a population where the underlying condition is multi-system by definition.
of American adults meet the clinical criteria for metabolic syndrome — abdominal weight that won't shift, insulin resistance building in the background, cholesterol drifting, blood pressure creeping. Nearly 4 in 10 people you know are carrying the same picture. Most of them have been told the labs are fine.
Trends and Prevalence of the Metabolic Syndrome Among US Adults, JAMA, December 2025
American adults living with the same underlying picture, undiagnosed at the protocol level. An 8-minute insurance appointment isn't enough to see the pattern, let alone treat it — which is why so many people leave their doctor feeling like something is wrong and no one will name it.
of adults with obesity are also managing insulin resistance, blood pressure, or cholesterol at the same time. This is the picture a single GLP-1 prescription can't resolve on its own — and why treating any one piece in isolation rarely holds.
The way out of this picture is a clinician who runs the right labs, reads them personally, and treats hormones, thyroid, insulin, lipids, inflammation, and weight as one connected system — because that's what they are. That's the work your $299 monthly membership pays for. It's the care you should have gotten from your last doctor.
What Makes GoodLife Health Different.
Telehealth has split into three traps: legacy platforms that mark branded medication up to $1,899 a month, compounding-only services selling copies under FDA scrutiny, and concierge clinics that bill by the year. GoodLife Health is the only one that combines labs, clinical care, and branded FDA-approved medications for cardiometabolic and hormone optimization — under one $299 monthly membership, with medications billed by the pharmacy at pharmacy cost and no markup.
| What you actually get | GoodLife Health | Legacy telehealth Hims · Ro | Compounding-only Henry Meds | Traditional concierge MDVIP |
|---|---|---|---|---|
| Clinician orders and reads your labs — no markup | ✓Billed direct via insurance or cash-pay | ✕Often not required or billed separately | ✕Only if you request them | –Annual physical labs only |
| Quarterly clinical re-evaluation by your clinician | ✓Bring updated labs as your protocol evolves | ✕Rarely offered | ✕Not included | –Often costs extra |
| A dedicated, licensed clinician who tracks your care | ✓Ongoing DPC relationship | –Async-only or randomly assigned | ✕Highly transactional | ✓ |
| Accepts insurance & fights for prior authorization | ✓AI-powered — auto-processed in 7–10 min | –Yes, but the membership fee stays high | ✕No insurance accepted | –Varies by provider |
| Medication-neutral membership pricing | ✓Same $299/mo whether it's GLP-1, HRT, thyroid, or a lifestyle protocol | ✕Up to $1,899/mo for branded Zepbound or Mounjaro | ✕Tirzepatide upcharged to $449/mo | Doesn't typically prescribe GLP-1s |
| Comprehensive cardiometabolic labs every 90 days included | ✓4 panels per year included; additional labs billed by the lab | ✕Not offered or billed separately | ✕Not offered | –Annual physical only |
| Protects you from FDA compounding crackdowns | ✓Routes to branded meds via LillyDirect / TrumpRx | ✕Relies on compounded GLP-1 under FDA scrutiny | ✕Sells essentially-copy compounded drugs | Not applicable |
| Hormones and GLP-1 managed safely together | ✓Full metabolic oversight | ✕Treated in isolation | ✕Handled as separate programs | –Sometimes |
| True monthly cost — labs + care + branded medication | $299 + pharmacy cost Quarterly labs (4/yr) included; meds at pharmacy cost, no markup | Up to $2,048 $149 membership + $1,899 meds | $300–$500 compounded only, no labs | $1,800–$5,000/yr plus insurance & meds |
Competitor pricing and capability compiled from publicly advertised rates, May 2026 (Hims.com, Ro.co, HenryMeds.com, MDVIP.com). Figures are estimates and subject to change.
Go deeper into medical weight loss.
The GLP-1 Dose-Escalation Trap: How Telehealth Repricing Works
GLP-1 therapy titrates upward by design — and many platforms price it so your monthly bill titrates up with it.
Read the guide →Metabolic HealthBranded GLP-1 Pass-Through Prices: Wegovy, Zepbound, Ozempic, Mounjaro
Every dose of every branded GLP-1 at actual pharmacy pass-through, listed in one place.
Read the guide →Metabolic HealthThe True Monthly Cost of GLP-1 Telehealth: An Honest Comparison
The advertised membership is never the number you pay. An honest all-in comparison, platform by platform.
Read the guide →Metabolic HealthOral GLP-1s: Foundayo and Wegovy Tablets, Explained
The needle is no longer the price of entry — branded, FDA-approved GLP-1 therapy in a daily pill.
Read the guide →Metabolic HealthCardiometabolic Optimization: The Definitive Guide
What the category means, and why weight, hormones, thyroid, blood sugar, lipids, and inflammation are one biological system.
Read the guide →DPC TelehealthAligned Medicine: How Zero-Markup Healthcare Actually Works
One flat fee for the doctor, zero markup on the medicine — and why most telehealth is built on the opposite economics.
Read the guide →One flat fee for the doctor. Zero markup on the medicine.
We make money when you get healthier, not when your dose gets stronger.
Meet the team behind your care.
Dr. Kristin Makinajyan, FNP, DNP
Medical Director · AZ, CA
Kim Fahle, FNP
Family Nurse Practitioner
Kim Endean, RN
Registered Nurse
Makayla Stepnowski, LVN
Licensed Vocational Nurse
The relationship is the medicine
"I finally feel like I have a real doctor again."
After years of having a PCP who was attentive and truly knew me, he retired. Since moving to Tucson I've struggled — every time I establish a relationship with a PCP, they change offices. And when I do get seen, I feel more like something on a conveyor belt than a patient. What a relief to find Dr. K and her team. They actually get to know you. They are attentive, thorough, and genuinely care. I finally feel like I have a real doctor again. Thank you!
"Dr. K really listened to my concerns."
I just had my appointment last week, and it was the most wonderful experience. Dr. K was amazing, she really listened to my concerns and gave me the knowledge I needed and was so caring. So happy I found an amazing provider. The staff was so awesome! Shout out to Kelly and Alvia for being kind and amazing! You guys rock!
"The best of the best doctor."
I needed a new PC physician. Her practice welcomed me in immediately. They ordered a complete blood work up before the visit, something my previous physician failed to do for years.
Then I met NP Kristin Makinajyan! Oh my gosh!! She listened, I mean really listened to me as the physical began. She addressed every one of my concerns and added a few from the results of the blood tests.
She went through my lengthy list of medications and tweaked them, schooled me, and left me feeling as though I had seen the best of the best doctor.
I feel so relieved and comfortable having visited NP Makinajyan and her team. Every one I met made me confident that my health was their number one professional goal!!
"Kristin helped me get my life back."
Kristin helped me greatly get my life back on track and control of my weight loss journey.
Direct answers from your clinical team
- No. The $299/month Cardiometabolic Optimization Membership fee is the same regardless of which branded GLP-1 your clinician determines is right for your biology — Wegovy (semaglutide), Zepbound (tirzepatide), Mounjaro, or Ozempic. The clinical work is identical. The medication itself is billed by the pharmacy at pharmacy cost. GoodLife Health takes no pharmacy margin and never upcharges for the stronger molecule.
- No. We prescribe FDA-approved branded GLP-1 medications only. All GLP-1 prescriptions route to Wegovy through NovoCare Direct, Zepbound through LillyDirect, or through the patient's insurance with AI-powered prior authorization. GoodLife Health does not facilitate compounded semaglutide or compounded tirzepatide under any circumstance.
- The $299/month Cardiometabolic Optimization Membership covers your comprehensive cardiometabolic lab panel (included, not billed separately), monthly clinical check-ins, unlimited secure messaging with the clinical team, protocol design, e-prescribing, ongoing monitoring, and — when clinically indicated — GLP-1 management, hormone optimization, thyroid, and other cardiometabolic protocols. The medications themselves are billed by the pharmacy at pharmacy cost. GoodLife Health takes no pharmacy margin, no molecule upcharge, and no dose upcharge.
- The membership is $299/month, medication-neutral. Total monthly cost depends on which branded GLP-1 is clinically indicated and which pharmacy channel is cheapest for the dose. Pharmacy pass-through examples: Wegovy 0.25mg starting dose → $299 + $270.40 = $569.40/mo; Wegovy 2.4mg maintenance → $299 + $420.40 = $719.40/mo; Zepbound 5mg → $299 + ~$370–$470 = $669–$769/mo. Insurance-covered branded GLP-1 with prior authorization approved: $299 + copay (typically $25–$50) = $324–$349/mo.
- Many insurance plans cover branded GLP-1 medications with prior authorization. GoodLife Health's AI-powered prior authorization auto-processes approximately 85% of cases in 7–10 minutes per case. Some plans do not cover GLP-1 for weight loss specifically — coverage varies. For uninsured or non-covered patients, branded medication is available through LillyDirect (Zepbound) or NovoCare Direct (Wegovy) at the manufacturer's direct-pay rates.
- GLP-1 is not for everyone. Personal or family history of medullary thyroid carcinoma, MEN2 (Multiple Endocrine Neoplasia syndrome type 2), pregnancy, breastfeeding, and severe renal impairment (eGFR < 45) are clinical reasons your clinician may recommend a different path. Members who do not qualify for GLP-1 are offered alternative medications and a clinically guided weight loss protocol tailored to their picture. Nobody is sent away.
- Published clinical trials provide the reference: in the 68-week SURMOUNT-1 trial of tirzepatide, participants lost an average of 21% (up to 22.5%) of their body weight. In the 68-week STEP-1 trial of semaglutide, participants lost an average of 14.9% (up to 17.4%). Individual results vary based on dose, adherence, baseline biology, hormone status, and lifestyle. The GoodLife Health protocol uses low-dose titration and quarterly re-evaluation to target steady, sustainable loss rather than fast-then-rebound.
- Most branded-GLP-1 telehealth is weight-loss-vertical (FORM Health, Sequence, WW Clinic at ~$99/mo + $349 branded meds ≈ $448/mo all-in; Ro's branded track ~$494/mo). GoodLife Health is cardiometabolic-first at $299/mo with a comprehensive lab panel every 90 days (4 panels per year) included and branded medications at pharmacy cost — the same $299 whether the answer is a GLP-1, HRT, thyroid, or a lifestyle protocol. Compounded-first platforms (Hims, Henry) are cheaper but sell copies under FDA scrutiny. GoodLife Health only prescribes branded FDA-approved medicines.
- The protocol begins with comprehensive labs and a clinical conversation before any GLP-1 is prescribed. From eligibility check through first prescription typically takes a few weeks, including the lab draw, lab return, clinical review, contraindication screening, molecule selection, prior authorization (if going through insurance), and pharmacy dispensing. This deliberate onramp is why GoodLife Health outcomes hold — the medicine is dosed to what your labs actually show.
- GoodLife Health uses AI-powered prior authorization processing to handle the paperwork insurance companies require before approving GLP-1 coverage. Approximately 85% of prior authorization requests are auto-processed in 7–10 minutes per case. The remaining cases are handled by the clinical team. This is one of the differentiators that lets GoodLife Health serve insurance-covered patients efficiently without the membership fee inflation other platforms charge.
- Branded GLP-1 medication ships directly to you from the manufacturer's own channel. Wegovy ships from NovoCare Direct (Novo Nordisk's direct-to-patient pharmacy). Zepbound ships from LillyDirect (Eli Lilly's direct-to-patient pharmacy). Insured patients receive medication through their plan's pharmacy network after prior authorization is approved. GoodLife Health never touches the medication and takes no pharmacy margin.
- Yes, after your initial two-month commitment. From month three onward, membership is month-to-month with no contract. Cancel any time and billing stops at the next cycle.
- GoodLife Health serves all 50 U.S. states. Our clinicians practice independently in Arizona and California, with the remaining states served through collaborating physician partnerships. The eligibility check confirms availability in your state.
