Clinically guided cardiometabolic optimization.
One flat $299/month covers your comprehensive cardiometabolic labs and ongoing clinical care. Branded FDA-approved medications are billed by the pharmacy at pharmacy cost when clinically indicated.
- One membership at $299/month — labs included
- Branded FDA-approved medications at pharmacy cost — no markup
- A clinician who orders your labs and reads them personally
Two-month commitment to start · $598 today, then $299/month
- Comprehensive cardiometabolic labs every 90 days (4 panels/year) — included
- A clinician who orders and reads your labs personally
- Branded FDA-approved medications at pharmacy cost — no markup
- Same flat fee for GLP-1, HRT, thyroid, or lifestyle protocols
No insurance. No contracts. Cancel anytime after the initial two months.
$299 a month. Labs included. Medications at pharmacy cost.
One flat monthly fee covers the comprehensive cardiometabolic labs and the ongoing clinical care. When medication is clinically indicated — a branded GLP-1, FDA-approved HRT, thyroid, or another protocol — the pharmacy bills you at pharmacy cost. GoodLife Health takes no pharmacy margin, no molecule upcharge, and no dose upcharge.
Everything for lasting good health, included.
The labs, the clinician, the protocol — all in one membership. Medications billed by the pharmacy at pharmacy cost.
Two-month commitment to start · $598 today, then $299/month. Cancel anytime after.
- Comprehensive cardiometabolic labs every 90 days — 4 panels per year, included
- Clinician orders and reads your labs personally
- Branded FDA-approved medications at pharmacy cost when clinically indicated — Wegovy, Zepbound, Mounjaro, Ozempic, HRT, thyroid
- Same flat fee regardless of medication or dose — no molecule upcharge
- Monthly clinical check-ins, unlimited secure messaging
- First visit synchronous; ongoing care sync or async on demand
- Longitudinal health record you actually own
Membership pricing includes one comprehensive cardiometabolic lab panel every 90 days (4 panels per year) and all clinical care — those four panels alone retail for $1,000–$2,000 a year. Additional labs at your clinician's discretion are billed separately by the lab, with no hidden charges for routine messaging or check-ins.
Fully unbundled: the medicine is separate from the money. We make no money on medications. Your prescription goes to the pharmacy you choose, and you pay that pharmacy directly at its own price — we take no markup and no share, and we are indifferent to where you fill it.
No contract. Cancel anytime.
Membership begins with a two-month commitment, because that is how long it takes to run your first Biomarker Audit and write a protocol worth following. After that it runs month to month. Cancel anytime from your member portal and billing stops at the next cycle.
Am I eligible?By the time you add the labs, the intake fee, and the medication, most cardiometabolic care runs $900 to $1,500+ a month.
The advertised price and the real monthly cost are almost never the same. Most platforms lead with a low membership number and hide the rest — the mandatory lab panel, the “initial evaluation” fee, the molecule upcharge, the medication markup. Here's an honest side-by-side of what you'll actually pay, and where $299/mo lands.
| Provider | How they price it | What GoodLife Health does differently |
|---|---|---|
| GoodLife Health | $299/mo flat membership · comprehensive cardiometabolic labs every 90 days (4 panels/year) included · branded medications billed separately by the pharmacy at pharmacy cost | One membership covers labs and ongoing clinical care for the full cardiometabolic and hormonal scope, including branded GLP-1 management |
| Marek Health | $269–$299 intake fee · mandatory $450 minimum lab panel · custom medication billed separately | Flat monthly membership from day one; labs already included |
| Asymmetric Health | $99–$135/mo subscription · upfront clinical evaluation fees of $199, $299, or $699 | No separate evaluation fee; the two-month commitment covers the first visit and comprehensive labs |
| Hone Health | $120–$155/mo membership · testosterone medication billed separately (TRT from $28/mo, ~$183+ all-in) | Full cardiometabolic scope — labs and clinical care for hormones, thyroid, and branded GLP-1 — under one $299 membership; medications billed by the pharmacy at pharmacy cost |
| Traditional concierge clinics | $1,500–$3,000/mo flat concierge fee · out-of-pocket medication on top | The same named-clinician model, delivered by telehealth at roughly one-tenth the price |
| My NuEra Rx | $249/mo Starter or $649 for a 90-day plan ($217/mo) | Multi-axis hormone and cardiometabolic clinical care under one $299 membership; branded GLP-1 and hormone medications billed by the pharmacy at pharmacy cost |
We're not the cheapest — and if you know exactly what you need and it's only one thing (testosterone, say), a specialist platform will be lighter. What you're paying for at $299/mo is the whole picture: the labs, the ongoing clinical care, and access to branded FDA-approved medications for cardiometabolic and hormonal optimization — under one clinical relationship, without the intake fees, molecule upcharges, or medication markups that inflate the “cheap” alternatives once you total the bill. Competitor pricing compiled from publicly advertised rates and is subject to change.
Cardiometabolic disease is the largest untreated chronic condition in American adults.
The reason a $299 cardiometabolic membership is priced where it is — above transactional GLP-1 platforms, well below concierge — is the scale and the complexity of the disease it is designed to treat. A single-molecule prescription is not the answer for a population where the underlying condition is multi-system by definition.
of American adults meet the clinical criteria for metabolic syndrome — abdominal weight that won't shift, insulin resistance building in the background, cholesterol drifting, blood pressure creeping. Nearly 4 in 10 people you know are carrying the same picture. Most of them have been told the labs are fine.
Trends and Prevalence of the Metabolic Syndrome Among US Adults, JAMA, December 2025
American adults living with the same underlying picture, undiagnosed at the protocol level. An 8-minute insurance appointment isn't enough to see the pattern, let alone treat it — which is why so many people leave their doctor feeling like something is wrong and no one will name it.
of adults with obesity are also managing insulin resistance, blood pressure, or cholesterol at the same time. This is the picture a single GLP-1 prescription can't resolve on its own — and why treating any one piece in isolation rarely holds.
The way out of this picture is a clinician who runs the right labs, reads them personally, and treats hormones, thyroid, insulin, lipids, inflammation, and weight as one connected system — because that's what they are. That's the work your $299 monthly membership pays for. It's the care you should have gotten from your last doctor.
The medicine works. What was missing last time was someone paying attention.
If you've tried a GLP-1 before and it didn't stick — or you're watching someone close to you struggle through it — the medicine probably isn't what failed you. On most platforms, the relationship ends when the prescription ships. The nausea starts and you're Googling it at 2 a.m. The scale plateaus at month four and nothing changes. You start noticing muscle loss and you're not sure what to do about it. Most people who quit within the first year quit because they were left alone with it — not because the medication failed them.
Where the transactional path breaks
- The nausea starts and there's no clinician on hand to adjust your dose or timing
- You lose muscle without realizing it because no one is tracking body composition or protein intake with you
- Your thyroid, estrogen, testosterone, or cortisol quietly works against the medicine — and nobody is looking at those numbers
- Insurance denies, or the platform upcharges you for the stronger molecule your body actually responds to
- You get to month twelve and there's no plan for what comes next — how to maintain, taper, or stay off
What your $299/month covers, so this doesn't happen to you
- Comprehensive labs every 90 days so your clinician sees what's shifting before you can feel it
- Monthly check-ins — side effects, dose questions, and plateaus get handled before you want to quit
- Muscle preservation, protein and fiber targets, and lifestyle guidance built into the protocol from day one
- Hormone and thyroid optimization managed alongside GLP-1 — one clinical team, same $299, no separate tier to unlock
- Branded medication at pharmacy cost — no molecule or dose upcharge when your biology needs the stronger option
- A real plan for what happens after the medicine — how to hold your outcome long after the dose is titrated down
The prescription is a tool. Whether it works for you — and whether your outcome holds after the dose is titrated down — depends entirely on the team around it. That's what your $299 monthly membership is built to give you.
$299 covers your quarterly labs and your care. Medications billed at pharmacy cost.
You pay GoodLife Health $299 a month for one comprehensive cardiometabolic lab panel every 90 days (4 panels per year), your clinical care, and your protocol. Additional labs beyond the quarterly panel are billed separately by the lab. When medications are indicated, the prescription routes to the lowest-cost pharmacy and the pharmacy bills you at pharmacy cost. We take no pharmacy margin, and the membership fee never changes based on what you're prescribed.
Clinical care and your quarterly labs
$299/month covers the clinical work — a clinician who orders and reads your labs, designs and adjusts your protocol, and e-prescribes when medications are indicated. One comprehensive cardiometabolic lab panel every 90 days (4 panels per year) is included in the membership. Additional labs beyond that schedule are billed separately by the lab.
- Comprehensive cardiometabolic labs every 90 days (4 panels/year) — included
- Clinician-designed protocol, adjusted as you progress
- Monthly clinical check-ins, unlimited secure messaging
No markup. No molecule upcharge.
When your clinician prescribes, the prescription routes to the lowest-cost pharmacy for your dose. The pharmacy bills you at pharmacy cost. We take no pharmacy margin — the same $299 whether the answer is a GLP-1, hormones, thyroid, or a lifestyle protocol.
- Branded GLP-1 (Wegovy, Zepbound, Mounjaro, Ozempic) at pharmacy cost
- FDA-approved hormone therapy — pharmacy ships and bills direct
- Same flat membership fee regardless of medication or dose
One flat fee for the doctor. Zero markup on the medicine.
We make money when you get healthier, not when your dose gets stronger.
What Makes GoodLife Health Different.
Telehealth has split into three traps: legacy platforms that mark branded medication up to $1,899 a month, compounding-only services selling copies under FDA scrutiny, and concierge clinics that bill by the year. GoodLife Health is the only one that combines labs, clinical care, and branded FDA-approved medications for cardiometabolic and hormone optimization — under one $299 monthly membership, with medications billed by the pharmacy at pharmacy cost and no markup.
| What you actually get | GoodLife Health | Legacy telehealth Hims · Ro | Compounding-only Henry Meds | Traditional concierge MDVIP |
|---|---|---|---|---|
| Clinician orders and reads your labs — no markup | ✓Billed direct via insurance or cash-pay | ✕Often not required or billed separately | ✕Only if you request them | –Annual physical labs only |
| Quarterly clinical re-evaluation by your clinician | ✓Bring updated labs as your protocol evolves | ✕Rarely offered | ✕Not included | –Often costs extra |
| A dedicated, licensed clinician who tracks your care | ✓Ongoing DPC relationship | –Async-only or randomly assigned | ✕Highly transactional | ✓ |
| Medication-neutral membership pricing | ✓Same $299/mo whether it's GLP-1, HRT, thyroid, or a lifestyle protocol | ✕Up to $1,899/mo for branded Zepbound or Mounjaro | ✕Tirzepatide upcharged to $449/mo | Doesn't typically prescribe GLP-1s |
| Comprehensive cardiometabolic labs every 90 days included | ✓4 panels per year included; additional labs billed by the lab | ✕Not offered or billed separately | ✕Not offered | –Annual physical only |
| Protects you from FDA compounding crackdowns | ✓Routes to branded meds via LillyDirect / TrumpRx | ✕Relies on compounded GLP-1 under FDA scrutiny | ✕Sells essentially-copy compounded drugs | Not applicable |
| Hormones and GLP-1 managed safely together | ✓Full metabolic oversight | ✕Treated in isolation | ✕Handled as separate programs | –Sometimes |
| True monthly cost — labs + care + branded medication | $299 + pharmacy cost Quarterly labs (4/yr) included; meds at pharmacy cost, no markup | Up to $2,048 $149 membership + $1,899 meds | $300–$500 compounded only, no labs | $1,800–$5,000/yr plus insurance & meds |
Competitor pricing and capability compiled from publicly advertised rates, May 2026 (Hims.com, Ro.co, HenryMeds.com, MDVIP.com). Figures are estimates and subject to change.
Go deeper into the numbers.
Aligned Medicine: How Zero-Markup Healthcare Actually Works
One flat fee for the doctor, zero markup on the medicine — and why most telehealth is built on the opposite economics.
Read the guide →Metabolic HealthBranded GLP-1 Pass-Through Prices: Wegovy, Zepbound, Ozempic, Mounjaro
Every dose of every branded GLP-1 at actual pharmacy pass-through, listed in one place.
Read the guide →Metabolic HealthThe True Monthly Cost of GLP-1 Telehealth: An Honest Comparison
The advertised membership is never the number you pay. An honest all-in comparison, platform by platform.
Read the guide →Metabolic HealthThe GLP-1 Dose-Escalation Trap: How Telehealth Repricing Works
GLP-1 therapy titrates upward by design — and many platforms price it so your monthly bill titrates up with it.
Read the guide →Hormone OptimizationBioidentical Hormone Therapy at Pharmacy Cost: The Real Numbers
Estradiol from about $34 a month, 90-day refills under $70 — what hormone therapy costs when nobody marks it up.
Read the guide →DPC TelehealthBiomarker Audits vs Standard Blood Tests
ApoB, Lp(a), hs-CRP, and full hormone panels every 90 days — the markers your annual physical skips.
Read the guide →Clinical trials of these medications show 17–22.5% body weight loss.
In the 68-week SURMOUNT-1 trial of tirzepatide, participants lost an average of 21% (up to 22.5%) of their body weight. In the 68-week STEP-1 trial of semaglutide, participants lost an average of 14.9% (up to 17.4%).*† Both are covered at $299/mo with pharmacy-cost medication routing.
*Tirzepatide Once Weekly for the Treatment of Obesity, NEJM (2022) · †Once-Weekly Semaglutide in Adults with Overweight or Obesity, NEJM (2021)
Meet the team behind your care.
Dr. Kristin Makinajyan, FNP, DNP
Medical Director · AZ, CA
Kim Fahle, FNP
Family Nurse Practitioner
Kim Endean, RN
Registered Nurse
Makayla Stepnowski, LVN
Licensed Vocational Nurse
What you'll actually pay, in plain language.
- One flat $299/month covers one comprehensive cardiometabolic lab panel every 90 days — 4 panels per year — (hormones, thyroid, metabolic markers, insulin, lipids, inflammation, and nutrient status), ongoing clinical care with your clinician, monthly clinical check-ins, your protocol, and 24/7 secure messaging with the clinical team. Additional labs at your clinician's discretion beyond the quarterly panel are billed separately by the lab. When medication is clinically indicated — a branded GLP-1, FDA-approved HRT, thyroid, or a cardiometabolic protocol — the prescription routes to the pharmacy and the pharmacy bills you at pharmacy cost. GoodLife Health takes no pharmacy margin.
- The $299 monthly membership pays for the clinical relationship — a real clinician who orders and reads your labs, writes your protocol, and stays in the conversation as your body changes. Medication is billed separately by the pharmacy at pharmacy cost. GoodLife Health never marks up a prescription, never earns a spread on any molecule or dose, and never gets paid more when your protocol gets stronger. The clinical fee and the drug price are unbundled so nothing in the model rewards over-prescribing.
- Biomarker Audits are the way we describe the comprehensive lab work at the center of your membership. Standard primary care runs a basic blood panel to check if you're acutely sick. A Biomarker Audit is a wider read designed for optimization rather than diagnosis: the Cardiometabolic Audit covers ApoB, Lipoprotein(a), hs-CRP, HbA1c, and lipids; the Endocrine Audit covers thyroid, sex hormones, and cortisol; and the Sovereign Master Baseline combines both. One Biomarker Audit every 90 days is included in the $299 membership. Additional labs your clinician orders beyond that quarterly cadence are billed separately by the lab at cost.
- No. Zero markup on any medication, ever. Prescriptions route to the pharmacy channel that is cheapest for your dose: our partner pharmacy network, LillyDirect for Zepbound, NovoCare for Wegovy, or your own insurance benefit. You are billed directly by the pharmacy at pharmacy cost. We take no pharmacy margin, no molecule upcharge, no dose upcharge, and no rebate from any manufacturer. The $299 monthly clinical fee is the only revenue GoodLife Health earns from your care.
- Yes — one comprehensive cardiometabolic lab panel every 90 days is included in the $299 monthly membership. That's 4 panels per year: hormones, thyroid, insulin, metabolic markers, lipids, inflammation, and nutrient status. Additional labs your clinician orders beyond that quarterly schedule are billed separately by the lab. Most competitors charge for labs separately every visit or don't order them at all.
- Medications are billed to you directly by the pharmacy you choose, at that pharmacy's own price. GoodLife Health takes no markup and no share of any prescription, which is also why we do not quote medication prices — we have no stake in what you pay and no say in it. What you actually pay depends on your pharmacy, any manufacturer program you qualify for (LillyDirect, NovoCare), and your own insurance benefit if you use one. The $299 membership fee never changes.
- No. The $299 membership fee is the same regardless of which medication your clinician determines is right for your biology — Wegovy (semaglutide), Zepbound (tirzepatide), Mounjaro, or Ozempic. The clinical work is the same: full labs, contraindication screening, dose titration, side-effect management, ongoing monitoring. The molecule doesn't change our fee — biology dictates the choice, and the medication is billed at pharmacy cost either way.
- No hidden fees. Messaging, clinical check-ins, protocol design, e-prescribing, and one comprehensive cardiometabolic lab panel every 90 days (4 panels per year) are all included in the $299 monthly membership. The only additional charges you'll ever see are (1) medications, which are billed by the pharmacy directly at pharmacy cost, and (2) additional labs your clinician orders beyond the quarterly panel — billed by the lab. No lab surcharges on the quarterly panel, no messaging fees, no molecule upcharges, no dose upcharges.
- The membership starts with a two-month commitment, so the first charge is two months billed together ($299 × 2 = $598). This exists because month one covers your comprehensive labs and first clinical visit, and month two lets your clinician write and begin your protocol. From month three onward, billing reverts to $299/month, month-to-month, and you can cancel anytime.
- No, intentionally. Insurance is the reason your previous primary care clinician had eight minutes for you. Direct-pay means you pay the clinical team directly, they work for you, and the relationship is the product. Many members pay the membership with HSA or FSA dollars. Medications billed by the pharmacy can often be billed through your insurance if you have coverage — that's between you and the pharmacy.
- The GoodLife Health membership fee is generally eligible for HSA or FSA pre-tax dollars. Confirm with your administrator for your specific plan. If your marginal tax bracket is 24%, the effective post-tax cost of the $299 membership paid with pre-tax dollars is approximately $227.
- Yes, after your initial two-month commitment. From month three onward, membership is month-to-month with no contract. Cancel any time and billing stops at the next billing cycle.
- Most GLP-1 telehealth platforms sell you medication. GoodLife Health sells you healthcare — comprehensive cardiometabolic labs, a real clinical team that reads them, and branded FDA-approved medications when clinically indicated, all in one flat $299/mo membership. Hims and Ro rely on compounded GLP-1 or mark branded up substantially. LifeMD stacks multi-layered fees. FORM Health and Sequence are weight-loss-vertical programs at $99–$149/mo membership that don't include comprehensive cardiometabolic labs. MDVIP is traditional in-person concierge at $1,800–$5,000/year and rarely prescribes GLP-1. GoodLife Health is the only cardiometabolic optimization membership at one flat monthly fee with labs included and branded-only medications at pharmacy cost.
- GoodLife Health serves all 50 U.S. states. The eligibility check confirms availability where you live.
- Your monthly membership fee is fixed at $299 at the time you sign up. Medication costs are billed by third parties (the pharmacy, manufacturer, or insurance) and can vary with their own pricing. If GoodLife Health's membership fee changes platform-wide in the future, existing members receive advance notice through the patient portal.
- Briefly, and we retired them in June 2026. There is one membership: $299/month flat, with hormone optimization and medical weight loss included when clinically indicated, four comprehensive Biomarker Audits a year included, and every medication billed by the pharmacy at pass-through cost. Any source describing $179 or $399 GoodLife Health plans, or a tier ladder, is outdated.
- Transparency. GoodLife Health is organized as a professional corporation (PC) that delivers all medical care, owned by Kristin Makinajyan, DNP, FNP-BC, plus a separate management services organization (MSO) — GoodLife Health Management Inc — that provides technology and administration under a fair-market-value Management Services Agreement. The structure is published in full at goodlifehealth.ai/legal/corporate-structure for member, partner, banking, payment processor, and regulator diligence. It is the standard architecture used by reputable healthcare technology platforms to comply with state Corporate Practice of Medicine doctrines.
The relationship is the medicine
"I finally feel like I have a real doctor again."
After years of having a PCP who was attentive and truly knew me, he retired. … What a relief to find Dr. K and her team. They actually get to know you. They are attentive, thorough, and genuinely care. I finally feel like I have a real doctor again. Thank you!
"Dr. K really listened to my concerns."
Dr. K was amazing, she really listened to my concerns and gave me the knowledge I needed and was so caring. So happy I found an amazing provider.
"An exceptional family doctor who truly cares."
Dr. Kristin is an exceptional family doctor who truly cares for her patients. She takes the time to listen, explains everything clearly, and always makes me feel comfortable and supported. Her compassion, professionalism, and dedication are unmatched. I feel grateful to have her as my doctor and highly recommend her to anyone looking for excellent care.
"Kristin helped me get my life back."
Kristin helped me greatly get my life back on track and control of my weight loss journey.
Verified reviews of Kristin Makinajyan, DNP, FNP-BC, written by patients of her clinical practice — not of the GoodLife Health membership. Excerpted verbatim; “…” marks omitted text.
$299 a month for the labs and the clinical care. Your starting point is a real conversation.
Eligibility takes five minutes.
Am I eligible?