Choose lasting
good health.
Licensed clinicians who look at your labs, know your whole story, and build a custom medical plan so you can live well.
- One membership at $299/month — comprehensive labs every 90 days (4 panels/year) included
- Personalized recommendations based on your actual lab results
- Ongoing clinical support from our licensed clinicians
I just reviewed your labs. Your thyroid and cortisol explain a lot. We recommend hormone optimization.
Your hormones are holding up. Looks like you're following the diet and working out hard.
I'm still not losing weight!
Your A1c is 7.8 — that's diabetic range. We're adding GLP-1 to your protocol.
Clinical trials of these medications show 17–22.5% body weight loss.
In the 68-week SURMOUNT-1 trial of tirzepatide, participants lost an average of 21% (up to 22.5%) of their body weight. In the 68-week STEP-1 trial of semaglutide, participants lost an average of 14.9% (up to 17.4%).*† Both are covered at $299/mo with pharmacy-cost medication routing.
*Tirzepatide Once Weekly for the Treatment of Obesity, NEJM (2022) · †Once-Weekly Semaglutide in Adults with Overweight or Obesity, NEJM (2021)
Lasting good health or your first month back
If after your first month you feel GoodLife Health isn't right for you, we'll refund your membership in full. No questions asked.
Am I eligible?Your labs say you're normal while you feel anything but.
Standard reference ranges on a blood test are statistical averages, not optimal targets. A testosterone level in the bottom 10% of the population is still "normal." A thyroid panel where TSH is creeping up but T3 is still in range is "normal." Cortisol patterns are almost never tested in primary care at all. We don't treat numbers. We treat patients.If your hormones are out of balance, GLP-1 will not work the way it should — and the weight will come back. That's why hormone optimization is part of what we do, not an upsell.
What you're feeling
- Persistent fatigue that sleep doesn't fix
- Weight gain, especially around the midsection
- Brain fog and difficulty concentrating
- Low libido and changes in sexual function
- Disrupted sleep — falling asleep or staying asleep
- Mood changes, anxiety, irritability
- Hair thinning, skin changes
- Hot flashes or night sweats
What we actually test for
- Full thyroid panel (TSH, free T3, free T4, reverse T3, antibodies)
- Sex hormones — estradiol, progesterone, total and free testosterone, DHEA-S
- Cortisol patterns and adrenal function
- Insulin, fasting glucose, HbA1c — the metabolic picture
- Inflammatory markers (hs-CRP)
- Sex hormone-binding globulin (SHBG)
Hormone optimization isn't about pushing every number to the top of the range. It's about reading the whole pattern, finding what's actually driving how you feel, and building a protocol that addresses the cause. When your hormones are right, your body responds to weight loss the way it's supposed to. When they aren't, no medication is going to fix that. This is also why hormone optimization is the most enduring part of what we do: when the protocol fits, members stay with it — their bodies need it, the protocol works, and they feel the difference.
One flat clinical fee. No markup on labs or hormones.
Hormone patients are exhausted by hidden fees — the intake charge, the surprise lab bill, then the medication marked up on top. At GoodLife Health, your $299 covers the clinician, the protocol, and your comprehensive cardiometabolic labs every 90 days — 4 panels/year, all included. Hormone therapy is billed by the pharmacy at pharmacy cost, with no GoodLife markup. Here is what the others actually cost once every line item is added up.
| Platform | Monthly membership | Initial / lab fees | Hormone medication | Strategic flaw |
|---|---|---|---|---|
| GoodLife Health | $299labs + care included | Included in membership | Pharmacy at pharmacy cost (~$40–80) | Comprehensive labs every 90 days (4/year) included. No markup on medications. |
| Marek Health | $299intake fee | $450+ custom panel | Billed separately | $749+ out the door before any treatment. |
| Hone Health | $155 / mo | $65 initial labs | +$28–$100+ on top | Membership, then labs, then testosterone — all billed apart. |
| Opt Health | $245 / mo | $195 initial lab fee | Billed separately | $440+ just to get started. |
| Defy Medical | $200–$450+ / mo | Billed separately | Billed separately | Premium high-touch pricing on top of labs and meds. |
Competitor pricing compiled from publicly advertised rates. Figures are estimates and subject to change. At GoodLife Health, the $299 monthly membership covers clinical care and your comprehensive cardiometabolic labs; hormone therapy is billed by the pharmacy at pharmacy cost, with no GoodLife markup.
From lab draw to relief in about three weeks.
No months-long waitlists, no chasing referrals. A clear path from the first blood draw to FDA-approved hormone therapy at your door.
Lab draw
A full hormone panel — thyroid, sex hormones, cortisol, metabolic markers — ordered by your clinician and fulfilled through our partner lab network. Your quarterly panel is included in the membership; additional labs are billed at pass-through cost.
Clinical review
Your clinician reads the whole pattern, not just one number, and builds an FDA-approved hormone protocol around how you actually feel.
Your protocol is filled
Your clinician e-prescribes to a licensed pharmacy, which fills your prescription, ships it to your door, and bills you direct — every month after.
Where Hormone Optimization fits.
Every member starts with Direct Primary Care. Hormone Optimization is added when your labs and your clinician's evaluation indicate it's the right next step.
Cardiometabolic care in one flat monthly membership.
Comprehensive labs and ongoing clinical care included. Branded FDA-approved medications billed by the pharmacy at pharmacy cost. No tiers, no upcharges.
Two-month membership commitment · $598 today, then $299/month. Cancel anytime after.
- Comprehensive cardiometabolic labs every 90 days — 4 panels/year, included
- A clinician who orders your labs and reads them personally
- Branded FDA-approved medications at pharmacy cost — Wegovy, Zepbound, Mounjaro, Ozempic, HRT, thyroid, cardiometabolic
- Same flat fee whether the answer is a GLP-1, HRT, thyroid, or a lifestyle protocol — no molecule upcharge
- Monthly clinical check-ins, unlimited secure messaging
- Longitudinal health record you actually own, across visits and years
Cardiometabolic disease is the largest untreated chronic condition in American adults.
The reason a $299 cardiometabolic membership is priced where it is — above transactional GLP-1 platforms, well below concierge — is the scale and the complexity of the disease it is designed to treat. A single-molecule prescription is not the answer for a population where the underlying condition is multi-system by definition.
of American adults meet the clinical criteria for metabolic syndrome — abdominal weight that won't shift, insulin resistance building in the background, cholesterol drifting, blood pressure creeping. Nearly 4 in 10 people you know are carrying the same picture. Most of them have been told the labs are fine.
Trends and Prevalence of the Metabolic Syndrome Among US Adults, JAMA, December 2025
American adults living with the same underlying picture, undiagnosed at the protocol level. An 8-minute insurance appointment isn't enough to see the pattern, let alone treat it — which is why so many people leave their doctor feeling like something is wrong and no one will name it.
of adults with obesity are also managing insulin resistance, blood pressure, or cholesterol at the same time. This is the picture a single GLP-1 prescription can't resolve on its own — and why treating any one piece in isolation rarely holds.
The way out of this picture is a clinician who runs the right labs, reads them personally, and treats hormones, thyroid, insulin, lipids, inflammation, and weight as one connected system — because that's what they are. That's the work your $299 monthly membership pays for. It's the care you should have gotten from your last doctor.
What Makes GoodLife Health Different.
Telehealth has split into three traps: legacy platforms that mark branded medication up to $1,899 a month, compounding-only services selling copies under FDA scrutiny, and concierge clinics that bill by the year. GoodLife Health is the only one that combines labs, clinical care, and branded FDA-approved medications for cardiometabolic and hormone optimization — under one $299 monthly membership, with medications billed by the pharmacy at pharmacy cost and no markup.
| What you actually get | GoodLife Health | Legacy telehealth Hims · Ro | Compounding-only Henry Meds | Traditional concierge MDVIP |
|---|---|---|---|---|
| Clinician orders and reads your labs — no markup | ✓Billed direct via insurance or cash-pay | ✕Often not required or billed separately | ✕Only if you request them | –Annual physical labs only |
| Quarterly clinical re-evaluation by your clinician | ✓Bring updated labs as your protocol evolves | ✕Rarely offered | ✕Not included | –Often costs extra |
| A dedicated, licensed clinician who tracks your care | ✓Ongoing DPC relationship | –Async-only or randomly assigned | ✕Highly transactional | ✓ |
| Medication-neutral membership pricing | ✓Same $299/mo whether it's GLP-1, HRT, thyroid, or a lifestyle protocol | ✕Up to $1,899/mo for branded Zepbound or Mounjaro | ✕Tirzepatide upcharged to $449/mo | Doesn't typically prescribe GLP-1s |
| Comprehensive cardiometabolic labs every 90 days included | ✓4 panels per year included; additional labs billed by the lab | ✕Not offered or billed separately | ✕Not offered | –Annual physical only |
| Protects you from FDA compounding crackdowns | ✓Routes to branded meds via LillyDirect / TrumpRx | ✕Relies on compounded GLP-1 under FDA scrutiny | ✕Sells essentially-copy compounded drugs | Not applicable |
| Hormones and GLP-1 managed safely together | ✓Full metabolic oversight | ✕Treated in isolation | ✕Handled as separate programs | –Sometimes |
| True monthly cost — labs + care + branded medication | $299 + pharmacy cost Quarterly labs (4/yr) included; meds at pharmacy cost, no markup | Up to $2,048 $149 membership + $1,899 meds | $300–$500 compounded only, no labs | $1,800–$5,000/yr plus insurance & meds |
Competitor pricing and capability compiled from publicly advertised rates, May 2026 (Hims.com, Ro.co, HenryMeds.com, MDVIP.com). Figures are estimates and subject to change.
Go deeper into hormone optimization.
Bioidentical Hormone Therapy at Pharmacy Cost: The Real Numbers
Estradiol from about $34 a month, 90-day refills under $70 — what hormone therapy costs when nobody marks it up.
Read the guide →DPC TelehealthBiomarker Audits vs Standard Blood Tests
ApoB, Lp(a), hs-CRP, and full hormone panels every 90 days — the markers your annual physical skips.
Read the guide →Metabolic HealthCardiometabolic Optimization: The Definitive Guide
What the category means, and why weight, hormones, thyroid, blood sugar, lipids, and inflammation are one biological system.
Read the guide →DPC TelehealthAligned Medicine: How Zero-Markup Healthcare Actually Works
One flat fee for the doctor, zero markup on the medicine — and why most telehealth is built on the opposite economics.
Read the guide →DPC TelehealthClinician-Owned Healthcare: Why Who Owns Your Doctor Matters
The most important fact about a healthcare company is one almost no patient checks: who owns it.
Read the guide →One flat fee for the doctor. Zero markup on the medicine.
We make money when you get healthier, not when your dose gets stronger.
Meet the team behind your care.
Dr. Kristin Makinajyan, FNP, DNP
Medical Director · AZ, CA
Kim Fahle, FNP
Family Nurse Practitioner
Kim Endean, RN
Registered Nurse
Makayla Stepnowski, LVN
Licensed Vocational Nurse
The relationship is the medicine
"I finally feel like I have a real doctor again."
After years of having a PCP who was attentive and truly knew me, he retired. … What a relief to find Dr. K and her team. They actually get to know you. They are attentive, thorough, and genuinely care. I finally feel like I have a real doctor again. Thank you!
"Dr. K really listened to my concerns."
Dr. K was amazing, she really listened to my concerns and gave me the knowledge I needed and was so caring. So happy I found an amazing provider.
"An exceptional family doctor who truly cares."
Dr. Kristin is an exceptional family doctor who truly cares for her patients. She takes the time to listen, explains everything clearly, and always makes me feel comfortable and supported. Her compassion, professionalism, and dedication are unmatched. I feel grateful to have her as my doctor and highly recommend her to anyone looking for excellent care.
"Kristin helped me get my life back."
Kristin helped me greatly get my life back on track and control of my weight loss journey.
Verified reviews of Kristin Makinajyan, DNP, FNP-BC, written by patients of her clinical practice — not of the GoodLife Health membership. Excerpted verbatim; “…” marks omitted text.
Direct answers from your clinical team
- The GoodLife Health hormone optimization protocol covers estrogen, progesterone, testosterone, thyroid (T4 and selectively T3), and adrenal support including DHEA where clinically indicated. Hormone therapy is FDA-approved and prescribed based on a full hormone panel and clinical evaluation. The clinician reads the whole hormone pattern — thyroid, sex hormones, cortisol, metabolic markers — together rather than treating numbers in isolation.
- Yes. The GoodLife Health hormone optimization protocol uses FDA-approved hormone therapy — transdermal estradiol patches, oral micronized progesterone, testosterone cypionate injections, levothyroxine and liothyronine for thyroid, and DHEA where appropriate. Prescriptions are e-sent to an independent licensed pharmacy that fills, ships, and bills the patient directly.
- Often, yes. Standard reference ranges on a blood test are statistical averages, not optimal targets. A testosterone level in the bottom 10% of the population is still 'normal' by reference range. A thyroid panel where TSH is creeping up but T3 is still in range is 'normal.' Cortisol patterns are almost never tested at all. GoodLife Health doesn't treat numbers — it reads the whole pattern alongside how you actually feel, and builds a protocol that addresses the cause of your symptoms.
- Full thyroid panel (TSH, free T3, free T4, reverse T3, thyroid antibodies), sex hormones (estradiol, progesterone, total and free testosterone, DHEA-S), cortisol patterns and adrenal function, metabolic markers (insulin, fasting glucose, HbA1c), inflammatory markers (hs-CRP), and sex hormone-binding globulin (SHBG). Included in your $299 membership, not billed separately.
- Hormone-focused telehealth platforms commonly stack fees: a membership, then a separate intake or lab fee, then medication on top. Marek Health charges $299 intake plus $450+ for the panel before any treatment. Hone Health adds testosterone billing on top of membership and lab fees. Opt Health requires $440+ to get started. Defy Medical bills the membership, labs, and medication separately. GoodLife Health is one flat $299 monthly membership that includes your comprehensive cardiometabolic labs, ongoing clinical care, and access to FDA-approved hormone therapy — plus branded GLP-1s when clinically indicated. Hormone medication is billed by the pharmacy at pharmacy cost. GoodLife Health takes no pharmacy margin.
- The timeline from lab draw to FDA-approved hormone therapy at your door is approximately three weeks: lab draw in week 1, clinical review in week 2, prescription filled and shipped in week 3. Symptom relief typically begins within the first month of starting therapy. Hormone protocols are re-evaluated quarterly with updated labs to refine the dose.
- Your clinician e-prescribes to an independent licensed pharmacy. The pharmacy fills your prescription, ships it to your door, and bills you directly — every month after. GoodLife Health does not dispense or take title to medication and does not bill you for it.
- Approximately $40 to $80 per month, paid direct to the pharmacy. Actual cost varies by specific medication, dose, and whether the prescription routes through insurance or cash-pay. Many FDA-approved hormone therapies are generic and inexpensive at cash-pay pharmacies.
- FDA-approved hormone therapy, prescribed and monitored by a licensed clinician based on full lab evidence and clinical evaluation, is well-established. Your GoodLife Health clinician screens for contraindications before prescribing, monitors quarterly with updated labs, and adjusts the protocol based on response. Hormone optimization should not be done without clinical oversight.
- No. Hormone Optimization is included in the $299 Cardiometabolic Optimization Membership when clinically indicated. Every member gets access to the comprehensive hormone panel, the clinical evaluation, and FDA-approved hormone therapy when it's the right answer — all in the single monthly fee. No separate tier, no upgrade to unlock.
- Yes, after your initial two-month commitment. From month three onward, membership is month-to-month with no contract.
- GoodLife Health serves all 50 U.S. states. Our clinicians practice independently in Arizona and California, with the remaining states served through collaborating physician partnerships. The eligibility check confirms availability in your state.
