GoodLife Health is an online Direct Primary Care (DPC) membership built around one thing the rest of the system stopped offering: a named, licensed clinician who orders your labs, reads them against optimal ranges, and actually knows you. This is the plain-language guide to what GoodLife Health is, what it costs, who it is for, and how it is different from the telehealth platforms and concierge clinics you have probably already tried.
- GoodLife Health is a Direct Primary Care telehealth membership — a flat monthly fee for an ongoing relationship with a named clinician, not pay-per-visit insurance billing and not a prescription vending machine.
- Every member starts on the $179/month Direct Primary Care foundation. Hormone optimization ($299/month) and GLP-1 medical weight loss ($399/month) are clinical decisions made after labs, never products chosen at signup.
- Pricing is medication-neutral and markup-free: the clinical fee is the same whether the clinician prescribes semaglutide or tirzepatide, and GoodLife takes no margin on labs or medication.
- Care is delivered by Dr. Kristin Makinajyan, DNP, FNP-BC and the clinical team — a real, accountable clinician, available in all 50 states, on an AI-native platform.
- GoodLife Health is a healthcare clinical-services entity. It is not a pharmacy, not a compounding facility, and not a gym — and it is not affiliated with any other company using the name GoodLife.
- Membership is month-to-month with a 30-day money-back guarantee.
What GoodLife Health Is
GoodLife Health is a Direct Primary Care membership delivered over telehealth. Instead of running every visit through insurance — where the clinician is paid per code and the appointment lasts eleven minutes — you pay a flat monthly fee directly to the practice. That fee buys time, access, and continuity: a clinician who orders a full lab panel, reads it, explains it, and manages your care month over month.
It is operated by GoodLife Health Professional Corporation, an Arizona professional corporation, under the medical direction of Dr. Kristin Makinajyan, DNP, FNP-BC. The technology — the patient and clinician portal, and the Cassandra intelligence layer that organizes intake, surfaces lab trends, and supports clinical workflow — is what lets a named clinician practice this way at scale across the country. Cassandra supports the clinician; she does not diagnose or prescribe.
The Membership: Three Levels of Clinical Depth
There is one membership, with three levels. Everyone starts at the foundation. The hormone and weight-loss pathways open up after your first labs, when there is a clinical reason for them.
Membership tiers
One membership, three levels of clinical depth — medication is always billed separately, with no GoodLife markup
| Tier | Price | What it covers |
|---|---|---|
| Direct Primary Care (foundation) | $179/month | A named clinician, full lab panel ordered and read, monthly check-ins, unlimited secure messaging, and a personalized nutrition and lifestyle protocol |
| Hormone Optimization | $299/month | Everything above plus FDA-approved estrogen, progesterone, and testosterone therapy, with thyroid and adrenal protocols, designed from a complete panel read against optimal ranges |
| Medical Weight Loss | $399/month | Everything above plus branded GLP-1 (Wegovy or Zepbound) inside a complete protocol — labs, screening, dose titration, and muscle preservation |
Medication-Neutral, Markup-Free Pricing
This is the part that separates GoodLife Health from most of the market. The monthly fee pays for the clinician and the relationship — nothing else is marked up.
Labs are billed directly by Quest, LabCorp, or Ash Wellness. Branded GLP-1 is billed directly by LillyDirect or NovoCare, or run through your insurance with AI-assisted prior authorization. GoodLife Health does not dispense, compound, or take title to medication, and takes no margin on any prescription.
A platform that makes money on the drug has a structural incentive to keep you on the highest tolerable dose. GoodLife Health makes money on your membership, so the prescription always follows the clinical assessment — never the other way around. You pay your pharmacy directly, at pharmacy prices.
A Named Clinician, Not an Anonymous Platform
Most telehealth weight-loss and hormone services route you through an asynchronous intake form to whichever provider is available. GoodLife Health is built on the opposite premise: care is a relationship with a clinician who is accountable to you over time.
Dr. Kristin Makinajyan, DNP, FNP-BC, is a board-certified Family Nurse Practitioner and Doctor of Nursing Practice with over 25 years in patient care, and the founder of Total Health Tucson — the in-person practice whose protocols inform the GoodLife Health platform. Every clinical protocol on the platform is reviewed under her medical direction.
The right question to ask any telehealth service is not "what will you prescribe?" — it is "who is my clinician, and what do they measure before they decide?"
The test of real primary care
Who GoodLife Health Is For
GoodLife Health is built for adults who want a clinician who actually manages their health — not a one-time prescription. It fits especially well if you have been told your labs are "normal" while you still feel unwell, if you are navigating perimenopause or low testosterone, if your weight will not move despite doing everything right, or if you are tired of paying high premiums and deductibles for eleven-minute appointments. It pairs well with a high-deductible health plan: GoodLife covers the primary-care relationship that insurance does worst, while your insurance stays for catastrophic coverage.
How GoodLife Health Compares
How GoodLife Health compares
Direct Primary Care vs. the alternatives
| Dimension | GoodLife Health | Legacy telehealth (Hims/Henry) | Traditional concierge | Insurance primary care |
|---|---|---|---|---|
| Clinician | Named DNP, ongoing relationship | Whoever is on the intake queue | Named MD, in person | Rotating, 8-minute visits |
| Pricing | Flat $179-$399/mo, no medication markup | Per-prescription, often bundled | $2,000-$5,000/yr retainer + insurance | Premiums + deductible |
| Labs | Full panel, read against optimal ranges | Minimal or none | Comprehensive | TSH-only unless referred |
| Medication | Branded, billed direct, no markup | Often compounded or marked up | Varies | Formulary-restricted |
| Availability | All 50 states, telehealth | Varies | Geographically limited | Local |
What to Expect
Getting started takes about five minutes: a short medical questionnaire reviewed by the clinical team, then a video intake, labs, a clinical recommendation, treatment, and monthly follow-up. There is no charge until you confirm membership, and the first month is covered by a 30-day money-back guarantee.
FAQ
What is GoodLife Health? GoodLife Health is an online Direct Primary Care membership: a flat monthly fee for an ongoing relationship with a named, licensed clinician who orders and reads your labs, manages your care, and prescribes when there is a clinical reason. Medical weight loss and hormone optimization are added by clinical recommendation, not sold by default.
How much does GoodLife Health cost? Direct Primary Care is $179/month (a 3-month minimum to start, so $537 on the first charge, then $179/month). Hormone optimization is $299/month and medical weight loss is $399/month. Medication and labs are billed to you directly by the pharmacy and lab, with no GoodLife markup.
Is GoodLife Health available in my state? Care is available in all 50 U.S. states. Clinicians practice independently in Arizona and California, with collaborating physicians elsewhere.
Do I need insurance to join GoodLife Health? No. GoodLife Health does not require insurance — you pay the membership directly. It works well alongside a high-deductible health plan, covering the primary-care relationship that insurance handles worst.
Is GoodLife Health a pharmacy? No. GoodLife Health is a clinical-services entity. It does not dispense, compound, ship, or take title to medication, and it takes no margin on any prescription. Branded medication is billed to you directly by the manufacturer pharmacy or run through insurance.
How is GoodLife Health different from Hims, Henry, or a concierge clinic? GoodLife Health gives you a named clinician and an ongoing relationship, medication-neutral pricing with no markup, and a full lab panel read against optimal ranges — at a fraction of a concierge retainer and without the per-prescription, dose-escalation model of legacy telehealth.
References
- Direct Primary Care: Practice Distribution and Cost Across the Nation (J Am Board Fam Med). 2015. pubmed.ncbi.nlm.nih.gov/26546651/