For about a decade, every annual visit has ended with the same advice: “Keep working on diet and exercise.” You kept working on it. The weight crept up anyway and the afternoons got heavier. Each year, the fasting glucose on your basic panel sat just inside the range nobody comments on, so nobody commented. Somewhere in those years, you stopped hearing the advice as advice. You started hearing it as a verdict on your discipline.
Then, a friend or an article used the words insulin resistance. The next question was practical. If this can be measured, does insurance cover insulin resistance care or can an HSA pay for the membership that would measure it? This piece answers that question for one reader. That reader is a composite drawn from situations like yours and no real patient's story is told here. The short answer comes first. GoodLife Health pairs with insurance for catastrophic cover and replaces the primary-care relationship. HSA or FSA use is your account administrator's call. We never promise it.
- The membership is $299 a month ($3,588 a year) and is paid alongside your insurance.
- Insurance-only primary care is estimated at $3,300 or more in year one, before a single prescription.
- Keep your insurance for the hospital, the specialist and the scan.
- We don't promise the membership fee is HSA or FSA eligible. Your account administrator decides.
- Fasting insulin and A1C are read together every quarter, in a panel of nine biomarkers.
- A decade of advice without a measurement was never a fair test of anyone.
A decade of advice with nothing to check it against
Diet and exercise are reasonable advice. Most clinicians who give it mean well. For many people, it is part of the answer. The trouble lies in how it reached you. It came with no measurement attached, so there was never a way to tell whether it was working on the problem you actually have.
Look at what each visit contained. There was a short appointment, a basic panel and a weight on the scale. The glucose came back in range, so the conversation ended where it began. Fasting insulin can be measured before glucose turns abnormal. In all those years of visits, nobody measured it. You were asked to keep correcting a problem that no one had looked at directly.
So the advice ran for years without feedback. When the weight did not move, the only variable left in the room was you. The plan could not be judged wrong, because nobody had tested whether it fit. That is how a gap in the workup turns into a private sense of failure. It happens to careful, capable people who follow instructions. It says more about the visit than about the person sitting in it.
You may have stopped raising it at all. Some people do after the third or fourth year of the same answer, because it starts to feel like asking for an exception they have not earned. If that is where you are, the first useful thing to know is that the question was never answered. It was postponed, one year at a time.
The money has its own weight. You pay a premium every month for a plan with a high deductible. On that kind of plan, the premium and the deductible are the real cost of every visit you book. Over the years, that money bought a series of short appointments that ended with the same sentence. It is fair to ask whether the next dollar would buy anything different. It is also fair to suspect it would not.
That suspicion deserves a straight answer. A membership fee does not undo years of being dismissed. What can change the outcome is doing the work in a different order, with the markers measured first and the decision made after. The rest of this piece explains that order, what it costs next to what you already pay and where your insurance and your HSA fit.
What the visit never measured and what the money never covered
Medicine is moving toward testing before treating. In cardiometabolic care, that means fasting insulin and ApoB are read where glucose and LDL once stood alone. At GoodLife Health, nine biomarkers are drawn four times a year. Every result is in the patient's hands. Apolipoprotein B (ApoB), Lipoprotein (A) and Hs-CRP sit in every panel beside Fasting Insulin and Hemoglobin A1c (HbA1c).
A reference range describes a population. It tells you where most results fall, which is useful and also limited. A fasting glucose inside that range says that one number was unremarkable on one morning. It says nothing about the markers that were never drawn.
For a reader in your position, the important pair is fasting insulin and A1C, read together. Fasting insulin is measured early, before glucose turns abnormal. A1C, drawn every quarter, gives a second line to follow. Read side by side across a year, the two give a clinician something to act on. They also give you something to watch.
The value is in the repetition. A single result in range tells you where you stood on one morning. Four results a year tell you whether the plan you are following is moving anything. That is the feedback your years of advice never had. It also changes where the blame lands when something does not move. If a marker stays flat, the next question is clinical. It is no longer a question about your character.
Advice that never came with a measurement could not tell you whether it was working.
The money question deserves the same plainness. Your insurance is your catastrophic coverage. It handles the hospital stay, the specialist and the scan. The membership pairs with it for exactly that reason and does not replace it. Keep the plan.
What insurance did for you in primary care is on the record. The ROI guide estimates year one of insurance-only primary care at $3,300 or more before a single prescription. That estimate rests on two averages from the KFF 2025 Employer Health Benefits Survey, as cited in September 2026: a $1,440 employee premium and an $1,886 deductible. Copays come on top. For that money, the guide notes, you get whatever your plan covers at eight to 18 minutes a visit.
Will insurance pay the membership fee? The cost guide describes direct primary care as a model that cuts out insurance billing. That is the model here. The fee is flat. The four quarterly panels are inside it, so your plan has nothing to approve or deny for them.
Medication is where your plan may still matter. If a clinician judges a medication indicated, it is prescribed to the pharmacy you choose at that pharmacy's own price. Whether your plan covers it is between you, the plan and the pharmacy. Prior authorization is the pharmacy's process. GoodLife Health does not run it and does not promise how it ends. For context, the manufacturers now publish their own self-pay prices. As of September 2026, NovoCare listed Wegovy pens at $199 a month for the first two fills (an introductory offer for new patients through December 2026) and $349 a month after that. LillyDirect listed Zepbound vials at $299 to $449 a month depending on dose. None of this means a medication is the answer for you. That decision comes after the results.
The HSA answer is short. We don't promise the membership fee is HSA or FSA eligible. Your account administrator decides, so check with them before using those funds. There is a further reason for caution. A 2025 federal law appears to cap a direct primary care fee counted for an HSA at $150 a month for one person. We are not tax advisers. A careful answer from your administrator, in writing, is worth more than a confident one from us.
What $299 a month buys next to what you already pay
Read the two columns below as two different purchases. The membership is paid alongside your insurance, so the useful question is what each line buys. Prices are as published in September 2026. The insurance averages come from the KFF survey cited in the ROI guide.
Year one, side by side
Prices as published in September 2026, insurance averages from the KFF 2025 survey
| Line | GoodLife Health membership | Insurance-based primary care only |
|---|---|---|
| Annual fee | $3,588 ($299 a month) | $0 membership |
| Premium and deductible | Your existing plan, kept for catastrophic coverage | $1,440 average employee premium and $1,886 average deductible |
| Labs | Four cardiometabolic panels a year, in the fee | Whatever your plan covers |
| Fasting insulin and A1C | Read together every quarter | Not drawn in your years of visits |
| Clinician time | Video visits and messages between visits, with a clinician who stays | Eight to 18 minutes a visit |
| Medication | Your pharmacy's price, nothing taken on it | Your plan's coverage and the pharmacy's price |
| Year one | $3,588 plus medication, paid alongside your insurance | $3,300+ before a single prescription |
The insurance column is what you already spend. The membership column adds $3,588 a year. What that buys is specific. A clinician licensed in all 50 states orders your panel every 90 days and reads it with you. The same clinician stays, so the second result is read against the first and the fourth against all three before it. You can message the care team between visits and see a clinician by video. Every result is in your hands.
In practice, the year has a rhythm. The first panel sets the baseline. A clinician reads it with you and says what it shows and what it does not. The next three panels show whether anything is moving, whatever the plan turns out to be. Between them, questions go to the care team by message without waiting for an annual appointment.
The fee does not change with the answer. It is the same whatever medication is indicated and whatever the dose. It is the same if the answer turns out to be no medication at all. There is no molecule upcharge and no dose upcharge. GoodLife Health sets nothing, sees nothing and takes nothing on medication. Nothing we earn depends on what you are prescribed or how much of it.
Fasting insulin and A1C are read together every quarter by the clinician who ordered them. Whether any medication is indicated is decided after those results and is never promised in advance.
The model has limits. They belong in the comparison too. The membership does not replace your insurance. It is precision direct primary care for cardiometabolic optimization, a narrower scope than everything a traditional primary care office handles. It does not promise weight loss or remission. It does not promise that any medication will be covered or that prior authorization will succeed. Not everyone is accepted, either. The path is the eligibility check, the intake and the checkout, followed by a clinician's review.
The order of work is the real difference. The visits you have had ended at the first result. This membership is built to test first, treat second and follow the markers over time. It sells neither the drug nor the dose. For someone handed the same advice for years, that changes what the fee is for. It pays for the measurement and for the clinician who reads it.


Whether the year is worth it for you
Start with what you can do this week, whether or not you join.
- Pull your last few years of results and line up the glucose values side by side.
- Check whether fasting insulin or A1C appears anywhere in them.
- If they are missing, ask your current clinician to add both to your next draw. Then, ask your plan what it would pay for them.
- Write to your HSA administrator and ask whether a direct primary care fee qualifies for your account. Keep the answer in writing.
If your clinician orders those tests and follows them with you through the year, you may not need us. That would be a good outcome. We mean it. If the answer is the same sentence again, the membership is a place where the measurement comes first and returns every 90 days.
Then, weigh the year honestly. The ROI guide says plainly that a healthy adult who sees a doctor twice a year and takes no medication will not recoup $3,588. If that describes you, this is not your purchase. If you carry a specific unanswered question about your metabolism and years of results that never addressed it, the arithmetic looks different. The first panel gives you a starting line. Each quarter after it shows whether the line is moving.
If the HSA answer matters to your decision, get it first. The membership works the same either way. The decision is easier with the answer in hand.
Who this is not for
This is not for the person who wants the lowest price for a prescription by the end of the week. GoodLife Health sits between the $20,000-a-year concierge practice and the $99-a-month compounded app. We say so openly. We prescribe branded, FDA-approved medication only. We do not prescribe compounded GLP-1. The FDA has published its concerns about unapproved GLP-1 drugs used for weight loss. A clinician's license carries the responsibility for what is prescribed. The reason for our choice is the one that runs through this whole piece. A clinic that earns nothing on the prescription has no reason to reach for one before the results are in.
It is not for someone who needs insurance to pay the fee, because the fee is not billed to your plan. It is not for someone who will join only if the HSA covers it and cannot yet get a clear answer. Wait until you have one. It is not for someone looking for a replacement for insurance either. Keep your plan whatever you decide.
It is also not for a person who wants to hear that the weight was never their responsibility. We cannot say that honestly. What we can say is that years of effort without a measurement were never a fair test of anyone.
The membership is $299 a month. At sign-up, $598 is held on your card to cover the first two months. It is a hold, charged only once a clinician accepts you into care. If the clinician cannot accept you, the hold is released and you are never charged. Once you are accepted, the first two months are charged and are non-refundable. From month three, the membership is month to month. Medication billed by a pharmacy follows that pharmacy's own return and refund policy. The fee buys the quarterly panel, the clinician who stays and medication prescribed to your pharmacy at that pharmacy's price, with nothing taken on it. It returns the diagnosis a visit never produced, your markers followed over time and an end to the eight-minute visit. It is different because it tests first, treats second and sells neither the drug nor the dose. The reason to start now comes from your own record. Every year of advice without a measurement is a year you cannot check. The first panel is where the checking begins.
Related Reading
- The Real ROI of a $299/Month Health Membership: Every Alternative, Priced Honestly
- Direct Primary Care Membership Cost: 2026 Guide
References
- 2025 Employer Health Benefits Survey — Kaiser Family Foundation. 2025. www.kff.org/health-costs/2025-employer-health-benefits-survey/
- NovoCare Pharmacy — Wegovy self-pay pricing (Novo Nordisk). 2026. www.novocare.com/pharmacy/wegovy.html
- Zepbound Self Pay Journey Program — LillyDirect vial pricing (Eli Lilly). 2026. zepbound.lilly.com/savings
- FDA's Concerns with Unapproved GLP-1 Drugs Used for Weight Loss (U.S. Food and Drug Administration). 2025. www.fda.gov/drugs/postmarket-drug-safety-information-patients-and-providers/fdas-concerns-unapproved-glp-1-drugs-used-weight-loss